Quality Manager Training – quality management representatives under ISO 9001
What this course is about
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What this course does not cover (expand)
The QM philosophy — describe instead of invent
“We describe what you do. We introduce nothing.” — Holger Grosser, QM-Dienstleistungen
Many companies are afraid of ISO 9001 because they think: “Now we have to turn everything upside down.” That is wrong. A good QMS is not a parallel universe. It reflects how you actually work — not how you theoretically should work. Whoever has been successful in the market for ten or twenty years is obviously doing a lot right. Exactly that is documented.
The standard itself supports this approach: under clause 7.5.1 the extent of documented information depends on the size of the organisation, the type of its activities and the complexity of its processes. A company with ten employees does not need a 200-page manual.
The goal of a good QMS
- Reflect reality — no theoretical wishful thinking
- Be simple and understandable — what is complicated, nobody uses
- Be practised by the employees — it must work in everyday life
- Make you fit for the audit — without needing the consultant for it
The biggest problem of many QM systems
They are inflated and nobody uses them. After certification the manual gathers dust on the shelf, the QMS becomes “paper for the auditor” instead of a tool. Our approach instead: as little as possible, as much as necessary.
The three principles of success
| Principle | What it means |
|---|---|
| Describe instead of invent | What are you already doing well? That is documented — no new processes in stock. |
| Acceptance through pragmatism | A system nobody understands is not used. Simple means: practised. |
| Enable instead of create dependence | The goal is that you master the external audit yourself. |
To remember
“You can manage that on your own, I always say. Otherwise we would have done something wrong if you needed us at the audit.” After more than 1,000 projects: the best QM systems are those whose companies pass the external audit confidently on their own.
The normative frame — ISO 9001:2015 with the 2024 amendment and outlook on 2026
ISO 9001 is the most widespread standard for quality management systems worldwide. What the letters and numbers mean:
| Part | Meaning |
|---|---|
| ISO | International Organization for Standardization — valid worldwide |
| 9001 | number of the quality standard (alongside e.g. 14001 environment, 45001 occupational health and safety) |
| 2015 | year of issue of the edition in force |
| National prefix | many countries adopt the standard unchanged under their own designation — e.g. EN ISO 9001 in Europe, BS EN ISO 9001 in the UK, DIN EN ISO 9001 in Germany |
The national editions are identical in content: the same standard applies in your country and worldwide — a certificate is recognised internationally. It fits every sector and every size, from the three-person craft business to the group, for production as well as for services.
Status 2026: the climate change amendment already applies
Since February 2024 the amendment ISO 9001:2015/Amd 1:2024 is part of the standard. It adds two places: in 4.1 the organisation must determine whether climate change is a relevant issue for it; in 4.2 a note makes clear that interested parties can have climate-related requirements. Certification bodies have audited this since 2024. A “not relevant” is permissible — but only with a traceable reasoning.
Why companies certify
- The customer demands it — many large customers require a certificate from suppliers
- Tenders — often a prerequisite for public contracts
- Winning new customers — the certificate creates trust
- Securing knowledge — documented processes stay, even when employees leave
- Induction — new colleagues orient themselves by the procedures
Typical is the call: “A large customer asks whether we are ISO 9001 certified — otherwise we lose the order.” That is the most frequent reason and completely legitimate.
Outlook: ISO 9001:2026
The revised edition ISO 9001:2026 was published on 16 September 2026; the national adoptions usually follow a few months later. New are, among other things: quality culture and ethical behaviour as a leadership task, separate treatment of risks and opportunities and the firmly built-in climate question. For existing certificates to the 2015 edition a transition period of 36 months applies: they lose their validity on 30 September 2029 at the latest. Binding dates for your company are given by your certification body.
To remember
Until the transition the 2015 edition applies including the climate amendment of 2024. For the transition in detail there is the course “Transition to ISO 9001:2026” in the Academy.
The role of the quality manager — what the standard requires today
The quality manager (quality management representative) is the key figure of the QMS in many companies. Nevertheless the role is no longer in the standard as such: up to the 2008 edition clause 5.5.2 required a “management representative”. Since the 2015 edition this mandatory function has been dropped.
What applies instead — clause 5.3
Top management must ensure that responsibilities and authorities for the relevant roles are assigned, communicated and understood. To be assigned explicitly is who
| 5.3 | Task |
|---|---|
| a) | ensures that the QMS conforms to the requirements of the standard |
| b) | ensures that the processes deliver their intended outputs |
| c) | reports to top management on the performance of the QMS and on opportunities for improvement |
| d) | promotes customer focus throughout the organisation |
| e) | maintains the integrity of the QMS when changes are made |
These tasks may be distributed among several persons — or bundled with one person who is still called “quality manager”. Both conform to the standard. The title is free; what matters is that the assignment is traceable, for example in the organisation chart, in a job description or in the manual.
What the quality manager cannot take over
Under clause 5.1 top management holds accountability for the effectiveness of the QMS. It can delegate tasks, not the responsibility. A QMS that “the quality manager does” while management keeps out of it is a typical audit finding.
Competence of the quality manager — clause 7.2
Whoever holds a QM role must be competent for it, and the organisation must demonstrate this as documented information: education, training or experience. This training with certificate is such evidence.
To remember
The standard does not require a quality manager — it requires that someone carries out the tasks from 5.3 and that management stands behind it. Whether you call this person quality manager is your decision.
Terms of the standard explained plainly
ISO 9001 uses its own technical language. The translation into plain workplace language:
| What the standard says | What is meant |
|---|---|
| External providers | suppliers, service providers, partners — everyone you obtain something from |
| Nonconformity | error, complaint, deviation — a requirement is not fulfilled |
| Management review | the annual report of management on the QMS |
| Quality policy | mission statement — what does your company stand for? |
| Interested parties | everyone involved: customers, employees, authorities, neighbours … |
| Context of the organisation | environment, market, framework conditions — what makes your company what it is? |
| Competence | who can do what? The qualification matrix shows it at a glance |
| Documented information | all documents and records |
The former term “management representative” has disappeared since 2015 — see the module on the role of the quality manager.
Important abbreviations in everyday QM
| Abbreviation | Meaning | Abbreviation | Meaning |
|---|---|---|---|
| QM | quality management | CA | certification audit |
| QMR | quality management representative (quality manager) | SA | surveillance audit |
| MR | management review | CIP | continual improvement process |
| IA | internal audit | SOP | standard operating procedure |
Why the language is so complicated
The standard must fit all sectors worldwide — from the hospital in Japan to the joinery in Bavaria. Annex A.1 makes explicitly clear: you do not have to adopt the terms of the standard. “Complaint” instead of “nonconformity” is perfectly fine.
Do I have to buy the standard?
Not necessarily. The standard is available for a fee from ISO or your national standards body. In consulting practice more than 90 % of audits have worked without the company's own copy — the consultant has it and explains what matters.
Practical tip for the audit
If the auditor uses a term you do not understand: ask. Auditors appreciate honest questions more than guessing.
Process approach and PDCA cycle
ISO 9001 thinks in processes: activities that turn inputs into outputs. Clause 4.4 requires that you determine your processes — with inputs and outputs, sequence and interaction, responsible persons, resources, criteria and KPIs, risks and opportunities.
The most important process: an order
Example Müller Engineering, mechanical engineering: the Schmidt car dealership calls and wants a vehicle lift serviced. This is how the order runs through the company:
| Step | What happens | Document / evidence |
|---|---|---|
| 1. Enquiry | call, e-mail or contact form | e-mail, CRM entry, phone note |
| 2. Quotation | calculate, prepare the quotation | quotation |
| 3. Order | customer agrees, order is confirmed | order confirmation or purchase order |
| 4. Execution | the actual work | work report, delivery note, timesheet |
| 5. Invoice | invoicing | invoice |
Every step has a responsible person and leaves evidence. The process approach requires no more — often a flowchart is enough.
The PDCA cycle (Deming cycle)
Clause 0.3.2 of the standard builds the whole system on this cycle:
| Phase | What happens |
|---|---|
| Plan | set objectives, plan processes and actions — what do we want to achieve and how? |
| Do | implement, carry out the processes |
| Check | measure and evaluate results — have we achieved the objective? |
| Act | standardise or improve — what do we learn from it? |
The clauses of the standard follow this cycle: planning (6), support and operation (7, 8), performance evaluation (9), improvement (10).
To remember
“Never explain theoretically — always show practically.” Whoever can demonstrate his order process on a real order has understood the process approach.
Documented information — which documents you really need
ISO 9001 requires “documented information” — that does not mean you need a filing cabinet full of paper. The standard distinguishes two kinds:
| Language of the standard | Meant | Examples |
|---|---|---|
| maintain documented information | documents that are kept up to date | scope (4.3), quality policy (5.2), quality objectives (6.2), process descriptions |
| retain documented information | evidence, records | training records (7.2), audit programme and results (9.2), management review (9.3), nonconformities (10.2) |
Under 7.5.1 this includes what the standard requires and, in addition, what you yourself consider necessary for effectiveness. Much evidence you have long had: quotations, invoices, e-mails, delivery notes, employment contracts.
No mandatory manual any more
Since the 2015 edition the standard no longer prescribes a quality manual (Annex A.6). Many companies keep a lean company manual as the “constitution” of their system — 10 to 30 pages are enough. That is sensible, but your own decision.
Which instruction for what?
| Document | Describes | Example |
|---|---|---|
| Process description | the overall sequence and the responsibilities | “From enquiry to invoice” |
| Procedure | a particular sequence in detail — only where necessary | “How do we handle complaints?” |
| Work instruction | individual work steps very precisely | “Operating the CNC milling machine” |
Control — clauses 7.5.2 and 7.5.3
Documents need identification (title, date or version), approval and must be available where they are needed. Outdated versions must not be used by mistake.
The pragmatic approach
“As little as possible, as much as necessary.” Document what makes sense — not what looks impressive.
Risks and opportunities — risk-based thinking
Since the 2015 edition risk-based thinking is a core element of ISO 9001. That sounds complicated but is simple: what can go wrong — and what can we do about it? And: where are the opportunities?
Where the risks come from
Clause 6.1 builds on the context (4.1) and the interested parties (4.2). Since the 2024 amendment this includes the question of whether climate change is relevant for your company — for instance through heat, heavy rain, supply chains, energy prices or customer requirements for CO₂ data.
How a simple risk analysis works
The standard prescribes no method (Annex A.4). What has proven itself:
- Determine risks — what could cause us problems?
- Estimate probability (1 low, 2 medium, 3 high)
- Estimate impact (1 minor, 2 medium, 3 severe)
- Rating = probability × impact
- For high risk define actions and evaluate their effectiveness (6.1.2)
| Rating | Meaning | What to do? |
|---|---|---|
| 1–2 | low risk | accept, keep an eye on it |
| 3–4 | medium risk | observe, plan an action if necessary |
| 6–9 | high risk | initiate an action immediately |
Typical risks
Skills shortage and loss of key persons, supplier failure, IT failure and data loss, defective products at the customer, changes in the law, climate consequences.
Do not forget opportunities
New markets, new technologies, partnerships, better processes — the standard requires opportunities just as much as risks. ISO 9001:2026 treats both in separate sub-clauses (6.1.2 risks, 6.1.3 opportunities).
To remember
The risk and opportunity analysis is updated at least annually and flows into the management review (9.3.2 e).
Quality objectives and process KPIs
ISO 9001 requires quality objectives that are consistent with the quality policy. Clause 6.2.1 demands: they must be measurable, monitored, communicated and updated as appropriate. What you cannot measure you cannot improve.
For every objective you define under 6.2.2: what will be done, what resources are needed, who is responsible, by when and how the result is evaluated.
The annual sequence
- Evaluate the objectives of the previous year — achieved? If not, why not?
- Define new objectives with concrete actions
- Determine responsible persons
- Review regularly — not only at year end
Good objectives are SMART
| Letter | Meaning |
|---|---|
| Specific | concrete and unambiguous |
| Measurable | verifiable with numbers |
| Attractive | motivating for the team |
| Realistic | achievable with reasonable effort |
| Time-bound | with a clear time frame |
Examples: keep the complaint rate below 2 % (currently 2.5 %) · customer satisfaction above 90 % in the next survey · on-time delivery above 95 % · reduce lead time by 10 % · scrap rate below 1 %.
Poor objectives: “improve quality” or “make customers more satisfied” — without a number nobody can say whether the objective has been achieved.
Practical tip
A missed objective is no drama if you can explain it. “Sales objective not achieved because of a cyber attack at the main customer” is an acceptable reasoning — it belongs in the management review.
Supplier evaluation — controlling external providers
ISO 9001 requires that you control your external providers — suppliers, service providers, subcontractors. The reason: if the supplier delivers poorly, your customers suffer.
Clause 8.4.1 requires criteria for evaluation, selection, monitoring of performance and re-evaluation of external providers. The results are to be retained as documented information. The standard names no fixed rhythm; in practice once a year has proven itself, and auditors expect that too.
How to proceed
- Determine the essential suppliers — not every stationery dealer
- Choose a method: grade scale, A-B-C classification or points system
- Define criteria
- Evaluate regularly
- In case of a poor result: talk, agree an action, change supplier if necessary
| Criterion | What is evaluated |
|---|---|
| Quality | Is the quality right? Are there complaints? |
| On-time delivery | Is delivery on time? |
| Value for money | Is the ratio appropriate? |
| Service | Availability, response time |
| Certification | Does the supplier have an ISO certificate of its own? |
A simple table is enough. What matters is that evaluation takes place and that there is a reaction to problems.
If a supplier scores poorly
Do not change immediately. Talk first, give a chance to improve and document the conversation. Only if nothing changes: look for an alternative.
Competence, training and qualification matrix
ISO 9001 requires that persons whose work affects quality are competent — through education, training or experience. Under clause 7.2 you must also evaluate the effectiveness of the actions taken and retain evidence of competence.
The training process
- Determine needs — who needs which training? (e.g. from the qualification matrix)
- Plan — when, where, by whom?
- Carry out
- Retain records — certificates of attendance, certificates
- Evaluate effectiveness — can the person apply what was learned? (7.2 c)
The qualification matrix
It is the most important tool for competence management. It shows who can do what, where competence is missing, where risks lie (only one person can do something) and who deputises for whom.
| Employee | CNC milling | Welding | Quality inspection |
|---|---|---|---|
| Müller | ✓✓ | ✓ | – |
| Schmidt | ✓ | – | ✓✓ |
| Weber | – | ✓✓ | ✓ |
✓✓ = expert · ✓ = can do it · – = not qualified
Awareness — clause 7.3
All employees must know the quality policy, the objectives relevant to them, their contribution to effectiveness and the consequences of errors.
Effectiveness check — often forgotten
Attendance alone is not enough. Note for example: “Effectiveness checked by supervisor on [date] — employee applies the new knowledge successfully.” If that is missing, it is a frequent audit finding.
Determining and using customer satisfaction
Under clause 9.1.2 the organisation must monitor how its customers perceive the fulfilment of their needs and expectations. You define the method yourself — the main thing is that you do it and evaluate it.
“Your most unhappy customers are your greatest source of learning.” — Bill Gates
Methods
| Method | In short |
|---|---|
| Customer survey | classic questionnaire, online or on paper |
| Self-assessment | you rate every customer yourself, e.g. after every project |
| Online reviews | evaluate public reviews |
| Count complaints | few complaints indicate satisfied customers |
| Repeat purchase rate | do customers come back? |
| Personal feedback | ask in conversation |
With positive feedback
Be pleased — and use it: ask satisfied customers for a review or a reference letter.
With negative feedback — do not ignore
- Analyse the cause — why is the customer dissatisfied?
- Initiate an action — what do we change?
- Document — in the action plan
- Let it flow into the management review (9.3.2)
The pragmatic approach
You do not have to survey every customer. A representative sample is enough — or you rate your twenty most important customers yourself by objective criteria such as repeat purchases, complaints and payment behaviour.
Nonconforming outputs, corrective actions and action plan
Errors happen. The standard does not require that there are none — it requires a regulated way of dealing with them. There are two clauses for that.
Clause 8.7 — the nonconforming output itself
A nonconforming output (defective part, deficient service) must be identified and controlled so that it is not used or delivered by mistake. Possible under 8.7.1:
| Action | Example |
|---|---|
| Correction | rework, repair |
| Segregation, containment, return, suspension | quarantine store, red label, stop the service |
| Inform the customer | call before delivery |
| Acceptance under concession | the customer explicitly accepts the deviation |
To be retained under 8.7.2: what the nonconformity was, what was done, which concession was granted and who decided on the action.
Clause 10.2 — the cause
In case of a nonconformity, also from a complaint, you react: correct the error, determine the cause, check whether similar cases exist or could exist, implement a corrective action and check its effectiveness. The correction removes the error — only the corrective action removes its cause.
The action plan
Every action needs: What? · Who? · By when? · Status (open, in progress, done) · Effectiveness (did it work?).
The biggest problem
If nothing happens after the audit, QM loses its meaning in the company. If an action is not implemented, document the reason — “not implemented because budget not approved” is better than no explanation at all. Auditors accept reasoned decisions.
The internal audit
The internal audit is the self-check of your QMS — before the external auditor comes. Clause 9.2 requires internal audits at planned intervals and an audit programme. The standard names no fixed rhythm; because the certification body comes every year and wants to see the result, at least once a year has become established.
Types of audits
| Type | Who checks? | Purpose |
|---|---|---|
| internal audit | you yourself or an external consultant | self-check, preparation |
| external audit | certification body | obtain or keep the certificate |
| supplier audit | you at your supplier | check supplier quality |
| customer audit | your customer at your company | customer checks your processes |
Rules for internal audits
- Do not audit your own area — 9.2.2 c) requires objectivity and impartiality. The head of sales does not audit sales.
- Open questions — “How does that work with you?” instead of “Do you do it this way?”
- Do not criticise — the audit looks for improvements, not for culprits
- Document — retain audit programme and results (9.2.2 f), report results to management — in an audit report of 2 to 4 pages
Audit findings
| Finding | Meaning |
|---|---|
| Conformity | everything in order |
| Improvement potential | observation — implementation voluntary |
| Minor nonconformity | single error, must be corrected |
| Major nonconformity | requirement fundamentally not fulfilled — endangers the certificate |
The classification major/minor comes from the practice of certification bodies (ISO/IEC 17021-1), not from ISO 9001 itself.
To remember
“An audit is successful when you learn something — not when the auditor is satisfied.” The internal audit is your dress rehearsal.
The management review
The management review is the annual report of top management on the QMS. Clause 9.3.1 requires that top management reviews the system at planned intervals — in practice once a year, before the external audit.
Inputs — what must go in under 9.3.2
| 9.3.2 | Content |
|---|---|
| a) | status of actions from the previous management review |
| b) | changes in external and internal issues (context, incl. climate) |
| c) | performance and effectiveness: customer satisfaction, quality objectives, process performance, nonconformities and corrective actions, measurement results, audit results, performance of external providers |
| d) | adequacy of resources |
| e) | effectiveness of actions on risks and opportunities |
| f) | opportunities for improvement |
Outputs — what comes out under 9.3.3
Decisions on opportunities for improvement, on necessary changes to the QMS and on resource needs. The output is to be retained as documented information.
Need not be long
Three to five pages are enough. Proven structure:
- Cover sheet with date, version and approval
- Summary of the most important points
- KPIs compared with the previous year
- List of the new actions
- Conclusion, e.g. “The QMS is suitable, adequate and effective.”
To remember
The standard requires no signature — it requires that top management itself reviews. Approval by the managing director, for instance by signature, is the simplest evidence of that. The quality manager prepares, management reviews.
External audit and certification cycle
An ISO 9001 certificate is valid for three years. Nevertheless the certification body comes every year.
| Year in the cycle | Audit | Scope |
|---|---|---|
| 1st year | certification audit (stage 1 + stage 2) | the whole system |
| 2nd year | 1st surveillance audit | samples |
| 3rd year | 2nd surveillance audit | samples |
| before expiry of the 3 years | recertification audit | the whole system again |
Under ISO/IEC 17021-1 surveillance audits take place at least once per calendar year; the first at the latest twelve months after the certification decision. The recertification audit must be completed in good time before expiry of the certificate — colloquially “in the fourth year”, in fact at the end of the third. Then the cycle begins anew.
What is always checked in the surveillance audit
Currency of the company manual or documentation · internal audit report · management review · action plan · two to three processes in depth. The surveillance audit is shorter, often half a day — but the basic requirements are the same.
What auditors really check — and what not
| They check | They do not expect |
|---|---|
| Is documentation in place? | perfect processes |
| Is work done according to it? | zero errors |
| Are problems solved? | complex systems |
| Are employees trained? | over-documentation |
| Are measurable objectives pursued? |
Briefing for your employees
“The auditor will ask: how does an order run? Who does what? What happens in case of problems? Just show what you do every day. No fear of honesty — the auditor wants to see that we do good work, not that we are perfect.”
Practice case: presenting an order in the audit
The auditor says: “Please show me a completed order.” Now the preparation pays off.
The preparation — two to three orders
| Order | What it shows |
|---|---|
| a standard order | your normal process |
| an order with a complaint — solved | that you can deal with problems |
| a current order | that the system runs today |
Example folder “Order 2026-0815”
- Enquiry (e-mail of 15 March)
- Quotation QU-2026-0815
- Order confirmation OC-2026-0815
- Work report and delivery note
- Invoice IN-2026-0815
- If applicable, complaint with solution and corrective action
The professional's trick: show it backwards
Invoice → delivery note → order → quotation → enquiry
Whoever immediately finds the original enquiry for every invoice proves complete traceability (8.5.2) and a working filing system (7.5.3). That convinces more than any process description.
What can go wrong in the case
- The quotation is missing because it was agreed by phone → a phone note or order confirmation with scope of service suffices.
- The complaint is settled but noted nowhere → add it: what, who, which solution, which cause.
- The employee explains at length instead of showing → “Never explain theoretically — always show practically.”
Procedure in our company
Your company completes this module. The general part ends here — what follows now, only your company knows.
| Item | What is to be entered |
|---|---|
| QM roles under 5.3 | Who is quality manager or holds the QM tasks? Who deputises? Who from management is responsible? |
| Filing | Where are manual, process descriptions, forms and records — drive, cloud, paper? Who approves documents? |
| Certification body | Name, contact person, expiry date of the certificate, next audit date, status of the transition to ISO 9001:2026 |
| Complaints and errors | Who receives complaints, where are they recorded, who decides on quarantined goods or concessions? |
| Annual planning | Dates for internal audit, management review, supplier evaluation, customer satisfaction, risk analysis |
| KPIs | Which quality objectives apply this year, where are they tracked? |
| Special features | e.g. customer requirements, sector rules, further standards (ISO 14001, ISO 45001) |
For management
What most often remains unclear is the deputy of the quality manager. If he is absent before the audit, someone else must know where the internal audit report and the management review are.
Records and annual duties
Finally, what makes this training and your QMS verifiable.
The annual checklist
| What | When | Who |
|---|---|---|
| Evaluate quality objectives and set new ones (6.2) | annually | management + quality manager |
| Supplier evaluation (8.4.1) | annually | purchasing / quality manager |
| Determine customer satisfaction (9.1.2) | annually | sales / quality manager |
| Update risks and opportunities (6.1) | annually | management + quality manager |
| Update training plan and qualification matrix (7.2) | annually | HR responsible |
| Internal audit with report (9.2) | at least annually | internal auditor |
| Management review (9.3) | at least annually | quality manager prepares, management reviews |
These records are retained (7.5.3), best in a fixed place with the date in the file name — then the deputy finds them too.
This certificate as evidence
Clause 7.2 d) requires retaining the competence of persons in QM roles as documented information. The certificate of participation documents name, date, result and the complete list of topics. File it with the training records, enter it in the qualification matrix and note the effectiveness check, for example after the next internal audit.
You are now ready
The QMS is there for you, not the other way round. It should help you get better — not create additional work. As little as possible, as much as necessary.
Final test
25 questions, one correct answer each. You need 18 correct answers to pass (70 %). Scoring happens on the server — there is no answer key on this page.
Your result
Certificate on LinkedIn
How helpful was this course?
Should your colleagues take it too?
Pass the course link on – free, no registration. With a company code all certificates end up in the same company account.
What happens next
Company-specific add-on: Template for module 17 “Procedure in our company” — as a fixed-price adaptation for your company.
Build a QMS or make the transition to 2026: We describe what you do — as little as possible, as much as necessary, with support up to the certificate.
More free training courses are available in the Online Academy (German). Questions about implementation in your company: use the contact form.
Questions about the content of this training: Holger.grosser@iso9001.info · phone 0911-49522541. Online training fulfils the legal training duty only if you can ask the trainer questions.